The main task for Destination Halmstad AB is to actively promote the development of Halmstad as a touristcity, meetingcity and eventcity. The company was called Halmstad & Co before 2014.
Destination Halmstad AB is divided into three business areas:
In addition, the company is responsible for the destination marketing of Halmstad and the marketing of Halmstad Arena towards organizers of major events and competitions.
Destination Halmstad AB is 100% owned by Halmstad Municipality, the main target group is the residents of Halmstad and to attracts whom will benefit from a more attractive city to live in.