World TEAM Table Tennis Championships 2018

With 100,000 inhabitants, Halmstad is the smallest city in the history of table tennis to host the world championships. Thanks to a strong culture of cooperation in the municipality as well as in the county of Halland, it became a great success.

In May 2013, the International Table Tennis Association awarded Halmstad the honor to host the championships. This was the result of a high level of dedication from the local community, effective campaign work and a great deal of courage.

The basic prerequisite for organising a major event such as this is Halmstad Arena. The arena, with its full-size halls, meeting rooms and stunning piazza, was openened in 2009.

Since 2013, preparations have been meticolous. Several major table tennis events have been organised: 2014 Legends Tour, 2015 World Cup, 2016 Olympic Qualifiers and the 2017 Swedish Championships. During the years, the Ping Pong Power-project has increased the love for table tennis in the region. In collaboration with Butterfly, 100 ping pong-tables was distributed to schools, recreation centers, associations and retirement homes to make more people, regardless of age, feel the joy of playing table tennis.

Evaluations indicates success

With the championship all summed up and evaluated, it can not be described as anything but a success. Satisfied tourists and proud residents gave the event high ratings. 291 million viewers followed the event on television - a record for any table tennis championship. More than 2,800 articles about the championships were published in Swedish media. The impact on social media was great as well. The championship did not only contribute to local businesses, but it also gave persistent effects in the region due to the project Ping Pong Power.

Evaluation report

Please find our evaluation report herePDF.

Johnny Ewerstein
Project manager
E-mail: johnny.ewerstein@halmstad.se